Why the Emphasis on Potty Training?

Recently I was updating a colleague about the status of my company when he asked, “Why so much emphasis on potty training?”

He’s a confirmed bachelor. No kids. So, it’s no wonder why he would ask such a question. But anyone who has struggled with dirty diapers for over two years knows exactly why a company that is dedicated to helping parents solve parenting problems would start with potty training.

For example, there’s no bigger inconvenience than a dirty diaper away from home, and there’s no bigger buzz kill than a dirty diaper on a family outing.

That’s why huge corporations have spent millions of dollars trying to find a magic bullet that can end the problem once and for all. But after all is said and done, there doesn’t seem to be anything more effective than waiting for a child to be ready to potty train, and following the tired-and-true steps of potty training that have been working for years.

I’ve featured these no-fail steps on a potty training app that I was telling my friend about. I so hope it will be helpful to the beleaguered parents who are knee deep in smelly diapers. But even more, I hope they walk away with one very important message…this too shall pass.